i don't know what i think about this advert. basically, it seems that sky movies is being very clever and advertising the fact that they won't be showing adverts during their movies any more, and comparing this to the wonderful change in legislation regarding the total ban on outdoor advertising in são paulo last year. the ad, currently showing in cinemas (and below), is genuinely beautiful. atmospheric, inspiring, it really made me smile, until the end, when i realised it was... an advert! still, a good advert i think. premier league advertising. so, i guess, well done sky movies! for being so wily and appropriating an attempt to clean up our mental environment and slapping it right back in our faces.
if you don't want to watch the rather sumptuously produced video, you can simply check out some great pictures of the new, unbranded são paulo instead. let's hope more cities do the same soon.
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adam k.
things i make and things i like.
things i make and things i like.
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2 comments:
i like the song too. willy wonka and the choco factory! i like the song from the new coke ad as well. bugsy malone. maybe you could fashion a poll as to which is the best childhood movie / childhood movie song. and tie it into the previous poll by considering if todays family movies and their songs are as good as their 'good old days' counterparts.
that, matt, is a very good idea. one slight problem might be that i'm not all that clued up on contemporary family movies / songs. any top recommendations?
i did have one of the songs from that old oliver twist song in my head for ages the other day though.
and yeah, what a great song. gene wilder was a much better wonka than jonny depp. he was properly weird, like a sinister schizophrenic uncle oscillating wildly between intense side-show-bob-a-like and bad-tempered child hater. great stuff.
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